Writing a Specification? Use our Specification tool here.

Company Industry

Amersham Dec Sees Business Boom After Move

1 January 2021

Amersham Decorating Supplies has seen record sales during its first year at new premises.

The family-owned business is celebrating its first anniversary at its new site on the Corinium Industrial Estate in Amersham – a move supported by staff at Crown Paints.

Founded in 1990 by brothers John and Ray Bickerton, the company, known locally as Amersham Dec, was based in a small shop in White Lion Road for more than 20 years.

Mike Bickerton, joined the firm six years ago and took over when his father, John, and uncle, Ray, retired. He later orchestrated the relocation of the company to the larger premises.

Mr Bickerton, said: “One year on since we’ve moved to the new premises our business has boomed.

“Mike Mahoney and the team at Crown Paints have been a fantastic support to us, helping us to brand the store and supporting us with promotional materials and product promotions.

“Their help in branding means that when customers arrive now, they walk in and they can see that we have a huge range of quality products and the impression is cheerful and professional.

“With Crown Paints’ help the large and empty space became bright and smart. Their input was invaluable in getting everything laid out in an accessible way and looking great.

“It was a bit of a gamble to open at the start of a new year, but it went really well and in July we enjoyed the best month we’ve ever had in more than 20 years of trading.

“The Crown Paints’ team was very supportive during the relocation and now the business has really taken off they continue to stand right behind us.”

Crown Paints worked together with Mr Bickerton and his staff to plan an accessible lay-out throughout the store, while creating a welcoming and professional environment. The team also produced bespoke banners and posters to help promote the full range of Crown Paints’ brands stocked at the new premises.

Crown Paints’ Marketing Manager, Debbie Orr, said: “Amersham Dec has been a successful and respected decorating merchant for a long time and we’re very pleased to have been able to offer support and assistance to them during their relocation process, and to see the success the team has enjoyed in their new premises.

“They have achieved great things during the first year and we’re looking forward to working with them in the future.”